Looking for Bluelarix Designworks?
We have a new name, but we are the same team.

Since the end of March 2017 Bluelarix Designworks got a new name: Alskar Design. Alskar is your preferred partner if you look for creativity, visionary innovation and high quality industrial design services.

Same people, same location, new name

We were not acquired, nor did we merge with another company. We are independent as before, on the same location in Amsterdam, with the same team of designers.

We felt that a new name could help us to better tell our story. The name Alskar is an unknown place. Its sound reminds to regions like the valley of Zanskar, Alaska or Madagaskar.

Our name symbolizes going where no one went before. Developing products that have never been made. Exploring the boundaries of strong innovation and product design. Our crew is well prepared, we have the best tools, smart methods, decades of experience and will lead your expedition into product design and disruptive innovation.

New logo, natural colours

With a new name comes a new logo. We keep our pallet of natural colours, which fit to our theme of exploration. We also keep a dynamic brand style: we use 5 colour sets and based on that multiple combinations of our logo.
New Alskar Design logos

Ready to lead your expedition

Our team at Alskar is ready to help you in all aspects of product development, including ecological strategies, ergonomics, iteration, robust product engineering, high-end class-A surface modeling, manufacturability, business models, materials, prototyping, IP, costing and design for assembly.

“Exploration is wired into our brains. If we can see the horizon, we want to know what’s beyond.”

Buzz Aldrin

Design firm for product design

Our history

The plans for starting the design firm were made in 2006 in Norway where founders Andreas and Maria were invited by a group of Norwegian entrepreneurs in the Nordfjord area to create a design and engineering firm. These plans did not become a reality in Norway, but in the Netherlands.
  • Right at the start in January 2007, Bluelarix Designworks was founded in the small town of Bolsward in the north of the Netherlands.
  • In 2008 we hired our first junior industrial designer and added knowledge in the fields of electronics development and embedded software, apart from concept design, engineering and human factors.
  • In 2010 we moved the design firm to Amsterdam, to a new facility called the Kauwgomballenfabriek, a refurbised factory.
  • In 2011 a dedicated lab space was added for electronics development, interaction design and prototyping.
  • In the beginning of 2013 we moved Bluelarix Designworks to a larger space in the creative hotspot "De Overkant" an old diesel engine factory in Amsterdam Noord.
  • In the beginning of 2014 we added more space to the studio, as the growing team and bigger projects did not fit anymore.
  • In 2015 we added two extra senior industrial designers to the team and we won two 'ISPO best sports products' awards.
  • In 2016 we added new people to the team and added a large workshop, right next to our design firm.
  • With the DWS Z1 wheels we won a Red Dot Design Award in 2016.
  • After 10 years in business, the company gets a new name, right at the start of 2017: ALSKAR DESIGN. A strong new name for an experienced team that takes you on an expedition into innovation and product design.
Industrial design, product design of sports products.

DWS Z1 inline skate wheels: sustainable and award winning product design

The new Maplez line of DWS Z1 inline skate wheels did not only win a Red Dot Design Award (red-dot.org) and a ISPO Gold Winner Award (ispo.com) for best sports product 2015/2016, but is praised as well for the high level of innovation and sustainable solution.


Medical product design, development of medical devices

Product development of the Potok 300: killing 99.8% of all airborne viruses

Using nano materials and bio-inactivation technology this product kills 99,8% of all virusses, bacteria and fungus in the air. The technology was used before in the International Space Station (nasa.gov), and SMF Potok asked us to help them to translate the technology into a medical product.

The devices operate in obstetric departments, neonatal units and operating rooms to serve as a highly efficient supplementary infection control device.



Joep Rous

Philips Personal Health Systems

“I am impressed! I am positively surprised by the solutions you came up with”

Antoine le Cuziat

Kipsta / Decathlon

"What a great prototype! Thanks for your results on this industrial design project! Glad to see that you shared the pleasure we have working on this project."

Evert Jaap Lugt

Swisscom NGTI

“I am happy we came to a great product design. I gladly connect my name to this."

Bjorn Snijders

TüV Rheinland Sonovation

"We are content with the present industrial design solution, it is a great step forward communicating the quality we deliver.”


Design strategy styling tool

Design: not a matter of taste, but of strategy

We believe that the future styling of a product is not a matter of taste, but a strategic direction, which we determine during the Design Strategy stage. Based on core meanings, user observations and our styling tool we serve you a styling direction that communicates both your company values and ambitions as well as the meaning a user will give to the product.

industrial product design of professional tools

Industrial design of the TOFD: a big step in communicating quality

The TOFD / PE is a high quality ultrasonic measuring device, developed with TÜV Rheinland Sonovation, and is used to certify the quality of welds. The device is used in the heavy machine industry, oil and gas industry and offshore activities. The product is a big step forward for TÜV, is flexible and communicates the measurement quality in its product design.

industrial design of consumer products

Roadie Tuner: useful small product for musicians

The Roadie Tuner is a full automatic guitar tuner, working together with your smartphone. Fine tune your guitar in a matter of seconds. Simply connect Roadie to the tuning peg, strum any string, and watch Roadie perform the tuning.



product design with visionary innovation

Our approach has been tested in dozens of projects. In order to create great design and visionary innovations, we use powerful design and psychology tools, create solid design strategies and build a strong partnership with your team.

If you would like to discuss your project with us, then please get in touch with us. We'll help you to develop great new products.

innovation made


Gedempt Hamerkanaal 253
1021 KP Amsterdam
The Netherlands
T: +31 20 820 22 11
E: This email address is being protected from spambots. You need JavaScript enabled to view it.

monday - friday: 9.00 - 18.00 hours


bluelarix product design on facebook



We are a member of the Association of Dutch Designers.